I am thrilled to announce that the flagship VIOLET GREY store is opening to the public today at 8452 Melrose Place in Los Angeles, CA.
What began as an inspirational styling studio for celebrities, stylists and artists is now the ultimate beauty destination. A world drenched in luxury, VIOLET GREY celebrates Hollywood beauty culture by curating the best in beauty, culled from the kits of Hollywood’s top artists. One of the most stunning beauty stores in the world, VIOLET GREY is bringing back old Hollywood glamour through its tightly curated product offering on The Shelves (both in-store and online) and editorially rich digital magazine, The Violet Files.
Nestled between designer boutiques like Chloé, Oscar de la Renta, Marni and Isabel Marant, VIOLET GREY’s lush in-store experience features interiors by renowned designer, Bill Sofield. Sofield is known for his work on boutiques including Tom Ford, Gucci, Giorgio Armani, Yves Saint Laurent and Bottega Veneta. Design elements include Dean Martin’s makeup chair in the by-appointment application studio, and framed Edith Head sketches. VIOLET GREY has transformed the way consumers shop for beauty by making the experience lavish and inspirational, defined by necessary products seasonally curated by the top Hollywood artists and experts. These experts have lined The Shelves with coveted brands like Serge Lutens, Dior, and Tom Ford.
VIOLET GREY’s founder, Cassandra Huysentruyt Grey, envisions her consumer as “discerning and ambitious. She is busy and her time is valuable. She is looking for a trusted source to build and maintain her cosmetic wardrobe.”
Monday to Friday: 10am - 6pm
Saturday and Sunday: Closed