I am so EXCITED to announce the stateside launch of international makeup artist Charlotte Tilbury’s eponymous collection is finally here! The line will launch online first next week, September 2, and then Charlotte is partnering up with Bergdorf Goodman in New York and Nordstrom in Los Angeles at The Grove for MASSIVE launch events in early October, and rolling out in major regional markets with Nordstrom through November.
Charlotte is
considered one of the biggest makeup artists in the world. She counts
Kate Moss, Jennifer Lopez, Penelope Cruz, Sienna Miller, Gwyneth
Paltrow, Kate Winslet, Gisele, Rihanna, Natalie Portman,
Eva Mendes and more as clients, and is beloved by industry insiders
from models to photographers and designers who all consider Charlotte
their go-to. Charlotte has built her brand upon an empowering message
for women that stems from her own personal mantra:
“give a woman the right makeup and she can conquer the world.” She’s a
believer in the power of makeup and how it can change your life—after
discovering mascara at 13, she built the confidence and belief in
herself to make up her own destiny and write her
own future.
“Beauty is not an
exclusive club – there are no unattractive women, just some that don’t
know the power of make-up,” says Charlotte Tilbury. “I was shocked to
find out that 50% of women do not engage with
make-up and the reasons are: they don’t know how to use it, they don’t
know what suits them, they don’t have the time. I wanted to
revolutionize the retail experience for these women. Even as a
professional makeup artist, I walk onto the Beauty Hall floor
and want to run in the opposite direction. There’s so much choice and
so little direction, help and problem-solving and I wanted to set my
brand apart from this.”
Charlotte has taken
the wealth of knowledge she’s amassed thanks to her 20+ years in the
industry to create a range of skincare and cosmetic products based on
Hollywood icons and celebrities to take the guesswork
out of shopping the makeup counter. All of her products treat and
transform, so they have skin benefits whilst making you look beautiful.
To make the counter experience easier on consumers, Charlotte created 10
signature looks which are the iconic looks she
recreates time and again on celebrity clients such as Kate, Penelope,
Gisele and Rihanna. These looks are inspired by past beauty icons
(Marilyn Monroe, Grace Kelly, Bo Derek) and their modern day
counterparts. While you can purchase products individually,
you can also walk up to the counter and purchase a full look (e.g. The
Rock Chick or The Uptown Girl) and get all the products you need to
deliver coordinated eyes, cheeks and lips – so that choosing and
creating an expertly finished look is totally seamless.
**********
The range will be
launching online first with CharlotteTilbury.com, Nordstrom.com,
BergdorfGoodman.com, Net-A-Porter.com and BeautyLish.com, and will take
NYC by storm on October 7
at Bergdorf Goodman. Charlotte
will be hosting a master class with consumers in the morning teaching
all the beauty looks she’s famous for and that afternoon will host a
cocktail party to celebrate the launch with her celebrity friends,
industry insiders, and consumers. As part of the Bergdorf
launch she’ll also be unveiling the first-ever beauty specific windows
for Bergdorf Goodman!
After the NY launch
event, Charlotte will travel to Los Angeles where the line will take
over Nordstrom at The Grove with a beauty festival for consumers on October 10 and 11.
Celebrity friends will make appearances
and there will be lots of fun, interactive elements such as: lipstick
readings; facial mapping; a “Turn Back Time Skincare Bar” where you can
learn the 5 steps to looking 5 years younger, learn how to contour your
face AND body, etc. Launch events will also
be hosted with Nordstrom in other major markets including Dallas,
Houston, Chicago, Orange County, Washington D.C. and Las Vegas through
Spring 2015.
Charlotte’s Magic Cream Treat & Transform Moisturizer, $95
Magic Cream is a
miracle-working moisturizer that instantly turns around tired, dull,
dehydrated skin that Charlotte has been using and perfecting for years
backstage at shoots and shows. Charlotte calls it
a push-up bra in a jar! The unique, oil-rich formula fights the aging
process on all fronts and is packed with a mix of breakthrough and
proven anti-aging ingredients, plus a touch of Charlotte’s magic, to
flood the skin with moisture, reduce the appearance
of wrinkles and transform a dull complexion into luminous, glowing
skin. A mix of oils and Vitamins A, C and E transform dull, grey skin
into mirror-like shine.
Tilbury Tip: Use
Charlotte’s patented “Pro Collagen Wonder Workout” to stimulate
lymphatic drainage. Simply blend the moisturizer up and out over the
cheeks like angel wings and then, using a light but firm
pitter-patter motion, tap in the cream across the forehead, down the
nose and over the chin. This increases micro-circulation for youthful
luminosity. Magic Cream can also be used to fix makeup mishaps. Just dip
a Q tip in to remove any dropped eyeshadow,
fix a feline flick or tidy up mascara.
Wonderglow Instant Soft-Focus Beauty Flash, $52
This cross between
an anti-aging elixir and a complexion-enhancing light diffuser gives
your skin an instant “spotlight” effect so you look lit from within.
Powered by a breakthrough Fluorescent Core Light
Diffuser that cleverly steals UV light from its surroundings and
re-emits it as skin luminosity, this instant pick-me-up disguises and
transforms drab, sleep-deprived skin. A dream for tired, dull and
hungover skin! Collagen boosting peptides and patented
wrinkle-preventing ingredients are fused with light-reflecting
microspheres that fill in wrinkles and scatter light to blur away lines
and flood skin with luminosity.
Tilbury Tip: Use
Wonderglow underneath foundation, on its own for a relaxed, effortlessly
dewy look, or on top of makeup through-out the day to give your skin an
instant pick-me-up.
Filmstar Bronze & Glow Face Sculpt & Highlight, $65
This wonder compact
has a universal bronzer that is the perfect blend to contour the skin
and enhance facial framework, and an ultra-flattering highlighter that
leaves skin looking like it’s dripping in candlelight.
All this is wrapped up in a covetable compact inspired by the elegance
and glamour of a 1920’s cigarette case. The colour-rich pigments are
rolled into elastomer pearls that smooth & buff the skin for
excellent blendability & perfect colour uniformity. This
compact is the answer to women who are scared of the idea of
contouring—it’s the secret to creating a slimmer, sculpted face that
silver screen sirens have kept to themselves for years.
Tilbury Tip: Want to
cheat killer cheekbones and a defined jawline? Simply dip a precision
brush into the natural Sculpt shade, suck in your cheeks, and follow the
hollow. Paint along the jawline for a defined
chin and jaw, and on the temples for that sun-kissed glow. Dust the
Highlight shade on the top of the cheekbones, down the nose and on the
cupid’s bow for a lit-from-within radiance and a slimmer, sculpted face.
Full Fat Lashes 5 Star Mascara in Glossy Black, $29
Charlotte is a
mascara obsessive and used to cocktail up to five mascaras to get the
effect she desired (curl, volume, separation, length and drama). Full
Fat ticks all boxes – it curls, separates, lengthens
and adds volume and drama for full, fluttering bambi lashes. This is
the perfect way to cheat that false lash effect, all year round. The
specially-designed laser cut brush picks up even the smallest of lashes
for a larger than life flutter.
Tilbury Tip: Always
curl lashes before using mascara. It’s like a push up bra for the eyes.
Also, you need to layer mascara for full effect! Use at least three
coats and lift from the root to elongate and
thicken.
·
CURL: the 5-grooved brush deposits the optimal amount of mascara right in the lash line, pushing your lashes up and out· SEPARATION: the fine-tipped bristles catch every lash, no matter how short or fine, coating them in black brilliance
· VOLUME: the glossy black formula creates voluptuous, outrageous lashes that don’t drop onto your cheeks
· LENGTH: the maximum bristle count covers every lash to the very tip
· DRAMA: the 5 star brush creates a 3-dimensional flutter, buildable for maximum drama – for that “individual falsies” multi-layered effect
Rock ‘N’ Kohl Iconic Liquid Eye Pencil, $26
The eye liner to end
all eye liners. Revolutionize the way you line your eyes with
Charlotte’s statement liquid eye liner in a pencil. Inspired by the
ultimate, rock chick “bedroom eyes,” Rock ‘N’ Kohl boasts
the silky smooth glide and accuracy of a liquid liner with the soft,
sooty, pigment-rich result of a kohl and sets for up to 14 hours, so you
can rock all night and still keep your kohl on! Available in Bedroom
Black, Barbarella Brown, Veruschka Mink, Elizabeth
Violet, Marlene Midnight, and Eye Cheat—a nude-colour waterline pencil to create the illusion of bigger, brighter eyes.
Tilbury Tip: For a
more dramatic feline shape, drag the line down in a v-like shape to the
lower lash line. This will give you more of a feline look.
LAUNCH: September 2nd (online only), October 2014 (in-stores)
RETAILERS: CharlotteTilbury.com, Nordstrom.com, BergdorfGoodman.com, Net-A-Porter.com and BeautyLish.com
I hope you all check her out!! If you do let me know what you picked up :D
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